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Shall I compare thee to a summer's day?

12.06.2014. Emporio Sirenuse

Picture ©John Lindquist

The Emporio Sirenuse summer collection is here. It’s a cool Mediterranean sea breeze, a confident sashay from beach to bar, a sweet taste of India garnished with a tangy splash of Positano chic.

Modella 01

©John Lindquist

Working closely with her Mumbai-based textile designer niece, Viola Parrocchetti, the Emporio’s owner, Carla Sersale, has added some vibrant new patterns to her women’s range of pareos, kaftans, Coco shorts, tunics, dresses and skirts.

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©John Lindquist

Stylish, joyous variations on three natural and spiritual symbols – moons, peacock feathers, and the all-seeing eye – these new prints are already in high demand among Emporio regulars in Positano. Luckily for those who can’t make it to the Amalfi Coast this summer, they’re also available in the Online Store. Men are well-served too, with Allegra Hicks’ exclusive Sirenuse-logo bathing trunks now embracing three new models and several additional colour options. And one of the Emporio’s steady sellers, the linen classic shirt, is now available in vibrant strawberry red and apple green versions.

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© Serena Eller

The Emporio’s eye-catching range of cushion covers or pillow cases has been freshened up too, with the embroidered patterns that have proved such a hit, inspired by Central Asian suzani wall-hangings, now set off even more strikingly by a pure white background.

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© Serena Eller

Among three new suzani-based motifs in the summer collection is the jazzy ‘Sparse’, where the floral devices of these highly collectable Tajik, Uzbek and Kazakh textiles are interpreted in a looser, more contemporary manner.

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© Serena Eller

As in the Positano shop, the Online Store collection will be updated and expanded regularly to feature some of the under-the-radar finds Carla regularly uncovers while travelling. Check in regularly for updates. And for bargain hunters, there are still some summer 2013 items available at a 50% discount in the brand-new ‘Sale’ section of the Store.

Emporio Sirenuse:

P. IVA IT: 02397010659